#RomanceInRome Contest

Posted on: 27/03/18

Strolls across cobbled streets, magnificence of historical might, singing bell towers, racing laughter & heart warming pleasures through art & food; all carefully tuned in a language that tastes like the names of our beloved football players – our romance with the idea of Rome hits several high notes at once. It’s a crescendo that shows no sign of flat lining.

Well, dreams as they say, are just reality waiting to happen. A trip to this beloved city is just a tune in away – thanks to Ishq FM’s new campaign – Mobikwik presents Romance in Rome.

Romance is Rome is a quiz, about a city that we can’t get enough of, and of the world that surrounds it. Drafted by a senior quiz master, the quiz is for people born to travel and see the world that we call home. The prize at the end of the race, a couple passes to Rome;

It also makes for a very engaging listening experience for anyone tuned in to Ishq 104.8 FM – the ones who take part in spirit, and do their happy dance every time they get answers right, even if they weren’t answering!

Romance in Rome will be one of the biggest travel quizzes in the country – the ‘KBC of radio,’ as a listener fondly put it.

The in-radio quiz contest will be amplified through an outdoor campaign, mall activations, corporate park activations, digital amplification, and B2B give-aways.

Romance in Rome comes immediately after “Calling Karan” – one of the most recalled radio shows of recent times; like Calling Karan, Romance in Rome has something for everyone, and with the right bets in place, can easily go on to become a cult hit!


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